CHALLENGE

Launching a new agency in crowded marketplace required building a brand that could immediately signal our creative focus—while also getting both clients and top creative talent excited about working with us.

APPROACH

We built our identity around the concept of the blank canvas—equal parts daunting and exhilarating for every creative. A clean, refined wordmark paired with crisp white surfaces created the canvas, allowing room for ideas to lead. Neon paint was then poured and dripped across the system, injecting energy, expression, and making every touchpoint feel like a unique work of art

RESULT

A distinctive agency brand that makes its creative ambition clear. PAINT clearly communicates what it stands for—craft, originality, and creative leadership. Our branding was shortlisted across multiple categories in the Communication Arts design competition.