CHALLENGE

With an ambition to expand into US markets and compete with larger American producers, CVS needed a brand that reflected their capabilities as a tech-forward creative force, not just an execution shop. Their original name, Creative Visual Solutions, felt dated and didn't capture their innovation.

APPROACH

We repositioned them as an experiential innovation studio, shortened the name to CVS Studios for modern simplicity, and created a bold, modular identity system built around a dynamic infinity cube icon. The visual language signals both creativity and technical sophistication—premium, contemporary, and distinctly different from traditional production companies.

RESULT

A brand that positions CVS to compete with top-tier North American producers and supports their expansion into new markets. Since the rebrand, CVS Studios has opened offices in Las Vegas, Los Angeles, and Orlando, and is currently turning down work due to demand.