CHALLENGE

After acquiring numerous security brands over the last 15 years, Acre needed to unify them under a master brand with a clear strategic positioning.

APPROACH

Through customer research, we uncovered a key insight—enterprises needed a partner who could help them transition from the physical sercurity solutions of the past into the cloud solutions of the future. We positioned Acre as "the bridge" to the future of security and refined the visual identity to bring this to life with an icon that represents a seamless meeting of past and future.

RESULT

A strategic brand platform and visual system that positions Acre as the trusted guide for enterprises navigating security's evolution—enabling them to unify acquired brands and present a cohesive story to Fortune 500 clients.